How To Share A Podcast On Instagram: A Comprehensive Guide

Sharing a podcast on Instagram can be a great way to promote your show and reach a wider audience. With over a billion active users, Instagram is one of the most popular social media platforms in the world, making it an ideal place to share your podcast. In this article, we will show you step-by-step how to share a podcast on Instagram.

Step 1: Create a Compelling Visual

The first step in sharing your podcast on Instagram is to create a visually appealing post that will catch your audience’s attention. You can use a photo of your podcast cover art, a graphic with the episode title, or even a short video clip from the podcast.

Step 2: Add a Caption and Hashtags

Once you have your visual, it’s time to add a caption and relevant hashtags. Your caption should include a short description of the episode and a call to action encouraging your followers to listen. Hashtags can help your post reach a wider audience, so be sure to include relevant ones in your caption.

Step 3: Add a Link to Your Podcast

Instagram doesn’t allow clickable links in captions, so you’ll need to include a link to your podcast in your bio. You can add a call-to-action in your caption, asking your followers to click the link in your bio to listen to the episode.

Step 4: Share the Post to Your Stories

Sharing your post to your Instagram stories is a great way to give it even more visibility. You can add stickers, GIFs, and other interactive elements to make your story more engaging.

Step 5: Engage with Your Audience

Don’t forget to engage with your audience in the comments section of your post. Respond to any questions or comments, and thank your followers for listening to the episode.

Step 6: Analyze Your Results

Finally, be sure to analyze your results to see how your post performed. You can use Instagram’s built-in analytics tools to track metrics like engagement, reach, and impressions.

Frequently Asked Questions

1. Can I share a full podcast episode on Instagram?

No, Instagram doesn’t allow you to share full podcast episodes on the platform. However, you can share a short clip or teaser to entice your followers to listen to the episode.

2. How often should I share my podcast on Instagram?

It’s up to you to decide how often to share your podcast on Instagram. Some podcasters share a post for every new episode, while others share less frequently. The key is to find a posting schedule that works for you and your audience.

3. How can I make my Instagram posts more engaging?

To make your Instagram posts more engaging, consider using interactive elements like polls, quizzes, and Q&A sessions. You can also use Instagram Stories to share behind-the-scenes content and give your audience a peek into your podcasting process.


Sharing your podcast on Instagram can be a great way to reach a wider audience and promote your show. By following the steps outlined in this article, you can create visually appealing posts, engage with your audience, and track your results to improve your Instagram marketing strategy.

Leave a Comment